In This Case Study I Will Show You How I:

DECREASED Lead Costs by 4X WHILE Generating $150,000 Worth of Deal Flow for a Customer in Under 3 Months

In This Case Study I Will Show You How I:

DECREASED Lead Costs by 4X WHILE Generating $150,000 Worth of Deal Flow for a Customer in Under 3 Months

In This Case Study I Will Show You How I:

DECREASED Lead Costs by 4X WHILE Generating $150,000 Worth of Deal Flow for a Customer in Under 3 Months

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Kai Lode

Founder & CEO

I’m Kai - a digital marketer, content strategist, and quiz funnel expert who helped scale one of the most influential business media brands on the internet.

From 2019 to end of 2023, I worked directly with Patrick Bet-David at Valuetainment, leading digital strategy and long-form content across platforms. I played a pivotal role behind the scenes in building the brand’s online presence and monetization engines.

At Valuetainment, I:

Helped grow secondary YouTube Channels from 0 - 400,000 subscribers

Helped ideate, research, script and direct/produce over 500 pieces of long-form content, that became the corner stones of best-selling books, multi-million dollar launches, and sold-out events.

Oversaw strategy for YouTube growth, email, and digital marketing

Built internal systems to scale content, audience growth, and revenue

As we explored ways to scale further, I tested e-commerce and low-ticket offers—but discovered that quiz funnels were the game-changer. This shift led to:

Scaling a funnel that was self liquidating on the front end (we were able to grow our customer base while generating enough to reinvest profitably.

his funnel grew 209,000 subscribers in less than 6 months (while generating $328,000 on the front end)

Grew over 260,000+ email subscribers

Generated over $6 Million in E-commerce & Digital Marketing

Deep segmentation and automated follow-up that personalized every user’s journey

Today, I help brands:

Build quiz-driven marketing systems that turn attention into owned audiences

Use segmentation and data to deliver personalized offers at scale

Convert more leads, faster—without sacrificing authenticity or brand experience